"We never make design decisions just for fun... it's always a design decision that is informed by some form of information."
Like 'Ye or not, Yeezy Season 3 - out today.
It's longish, but Phil's career is prolific.
We weren't sure what to expect going in but we're happily surprised and inspired - worth taking a moment to watch.
We're taking a design pilgrimage to LA over New Years...this gets us excited.